Samsung: A lot to love
The new Samsung Galaxy Buds FE are a dream partner for Android phones, so we decided to elevate this smart purchase into 2023’s most unexpected love story.
For the launch of the new Galaxy Buds we crafted three different love stories using a Korean-like illustration style and composed a K-pop track as a link to Samsung’s Korean roots.
Hope you love it as much as we do.
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30” radio ad
💗 CREDITS 💗
Agency - Iris London
Creative Director – Richard Hayter
Creatives – Isabel Rodriguez Albarran and Hector Ojea Pereiro
Strategy - So-Yeon Kim
Illustration - Nicole Vanner
Animation - Rebecca Ransom