Clear on bottle water
Water bottle ads are weird. They promote water in a plastic container as if it were some sort of luxury item, a must-have for athletes or the most natural beverage in the planet. We did some research and found that 413 million MORE plastic bottles will be sold in the UK by 2026 because of marketing tricks and tactics. We had to do something about it. An ad against ads.
And we needed a hero nobody expected: James Buckley (that guy from The Inbetweeners that everyone loves). Together we managed to report plastic pollution in a cheeky - and very British- way.
CREDITS
Agency - Iris London
Creative Lead – Michael Bozko and Javier Eraso
Creatives - Hector Pereiro and Isabel Albarran
Director - Nott Brothers
Production Company - Cylinder